Eagle View Windows Case Study

Intro

CFM began working with Eagle View Windows in March of 2016 and continues to provide a multitude of services to the company.

This case study showcases our initial project with Eagle View Windows, which was to provide public relations services and assistance in the planning and execution of their grand opening event in April 2016 for their new 82,000-square- foot manufacturing facility.

Vitals

Eagle View Windows is the only local vinyl window and door manufacturing company in Northeast Florida. It was established in 2013 to provide high quality windows to builders and home owners with an emphasis on honor, trust, integrity, and reliability. The company was originally housed in a 17,000 square foot facility on the Westside of Jacksonville. They invested approximately $9 million to make the move to the new warehouse in North Jacksonville.

The new manufacturing facility allows Eagle View Windows to utilize their state-of- the-art equipment to produce hundreds of windows each day instead of the dozens they were making at the old facility. With the capacity to produce more, the company also needed to add more employees. Eagle View has plans to nearly double their workplace over the next couple of years.

Fulfillment

CFM created a theme for the grand opening event in order to set it apart from a typical grand opening and provide more impact with community leaders and media. The theme was The Eagle View Windows “Rock Our Windows” Made in Jacksonville Tour. We created save the date cards, invitations, and VIP “backstage” passes to the event. Our public relations team generated an invitation list comprised of government and elected officials, community leaders, and targeted business owners. We crafted individual letters that we emailed and mailed to each of our targeted guests, along with the VIP passes and invitations. We arranged for the invitation for the grand opening event to be sent to all members of the North Florida Builder’s Association. We wrote a press release to alert the media and invite them to the event. We also created informational packets, which we mailed to media outlets throughout Northeast Florida.

CFM worked with Destination Planning to create the theme of a rock concert inside the facility, while showcasing Eagle View’s state-of- the-art equipment and their new space. We scheduled the band, Austin Park, to perform at the event and provided a cake made in the shape of a guitar. We recommended the company join the Jacksonville Chamber of Commerce and were able to schedule a ribbon cutting at the grand opening event, which was attended by the president of the Chamber and the Chamber’s vice president of business development who is also a City Council member.

CFM invited and secured Florida Senator Aaron Bean to serve as the emcee for the event. We created the agenda and invited the speakers, which included the Executive Director of Jacksonville’s Office of Economic Development who delivered a message from the Mayor, the City Council member for the District, a representative from Congressman Ander Crenshaw’s office, and a representative of the North East Florida Builder’s Association. We wrote the introductions for each of the speakers and assisted in creating talking points for everyone, including the founder of Eagle View Windows and their CEO.

On the day of the event, we worked with our vendors to make sure everything was in place and running smoothly. We personally welcomed all dignitaries to the event and introduced them to Eagle View’s executive team. We made sure all speakers had their talking points and were ready to address the crowd.

Results

CFM set a goal of having at least 150 people attend the grand opening event; a goal which we not only met, but exceeded. The client was extremely satisfied with the event and the results that followed. We helped to build relationships with the dignitaries and community leaders who attended. Our pitches and communication with the local media resulted in an article in the Florida Times-Union. The articled showcased the new facility and provided information to the public about what Eagle View Windows has to offer. We shared the article with the Jacksonville Chamber of Commerce’s communications team who included it in their newsletter to all members. The article resulted in hundreds of leads for Eagle View Windows resulting in sales.