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The Client Focused Media Way
It is more than a phrase. It is a philosophy that is actionable because of our unique, integrated marketing solutions. Because Client Focused Media offers you an entire team of experts in specialized fields, we can provide you unparalleled services in all areas of marketing. Equally important is our talented team and unique workflow that allows you to buy back your most precious asset: your time.
At Client Focused Media, our name is our mantra. We are devoted to the interests of our clients. We are committed to discovering and overcoming the key challenges that prevent a business from reaching its full potential. To put it simply, we will pursue what is best for you and your business.
Instead of juggling multiple companies and trying to coordinate their efforts, with Client Focused Media, you work with one agency. Our seamless integration of experts focused on services ranging from media buying and public relations to creative campaigns and sales performance coaching ensures your marketing messages work together for maximum power.
We offer Advertising Agencies and Marketing Departments access to highly skilled vendors that can assist with Creative, Graphics, Video, Web, Digital, Print, Promo, Public Relations and Media Buying and Planning.
Whether you are looking for cost and time savings on a media buy or need creative messaging to sell your product, Client Focused Media delivers everything you need for a successful integrated marketing campaign.
We value what each individual brings to the CFM family. We are loyal, supportive and respectful of each other’s time, both at work and at home.
We are open, honest and fair. We encourage candid communication and are not afraid to speak our minds. We actively seek and provide constructive feedback to improve on our skills.
We believe that learning requires teamwork and practical interaction. We work as a partnership with our clients and vendors to achieve our common goals.
Our planners will Outline the goals, work with you to determine your target market, take the message that was created, execute the plan and use our tools to allow you to monitor results.
We commit to leading the pack in listening and learning to make certain we focus and commit our unique and combined talents to bring unrivaled success to our clients and to our community. Many talk the talk. We uniquely walk it – believing that to give of ourselves for another’s success is the highest, most sustainable and unique form of success in the long run.
Just the thought of managing dozens of vendors strikes fear in the minds of small agency owners. One of the biggest time-sucks with your vendor management. After all, you are managing timelines of multiple vendors to bring together all of the moving parts to make your campaign effective. The BluHorn Marketplace allows you to take back your time and ease your mind.
We believe that having fun at work is essential to our well-being. We love what we do and we do what we love.
We are only as good as our word. We work diligently to gain and retain the trust of our clients and vendors. We do what we say we are going to do.
The Advantage of Client Focused Media
Client Focused Media allows companies, small and large, the opportunity to scale with the resources of a National, Full Service Firm, without the training, staffing and headaches. We provide a suite of services that allows you accomplish multiple tasks and objectives at once, increasing your visibility and results.
Many agencies are afraid to offer services to their clients because they aren’t familiar with the newest trends or worried about trying something new. Our accounts services team can provide you with recommendations on the proper mix of services that work together to meet your key marketing objectives.
Take Back Your Time
Retain a top notch Full Service marketing team that can assemble the talent you need to accomplish your goals as quickly as possible. No need to have meetings, just to have meetings. We figure out your key objectives, create a strategy and execute.
Diversified product offering
Our job is to continuously discover all of the traditional and digital resources you need to add to your marketing portfolio. We identify the most effective marketing solutions that a business needs. We test, try and contentiously adjust to connect the pieces to create a marketing machine that helps to grow your company.
Proof-of-performance
Client Focused Media maximizes the marketing budgets by giving our customers a team of experts that are held accountable to exceed the expectations of a campaign. Our team are experts that use data and insights through our proprietary software, BluHorn, to make sure that we are targeting and converting for our clients.
An Integrated Marketing Approach
We assemble an Integration team that acts as your project management team and then surround them with the experts that are needed to guide the work on your account. Creative, Web, Digital, Media, Public Relations, and Promotions are all part of a successful marketing mix. We save our customers time and money by assembling the team that is Focused on their objectives.
Client Focused Media Tactics and Tools
At the heart of our marketing solutions is our integrated products and services that connects with our proprietary Media Software, BluHorn. This enables or Integration Teams manage and execute on strategy and create the greatest efficiencies and the lowest cost for our clients. Whether creating creative and branding materials to social media and SEO, Client Focused Media has over 20 years of experience providing robust tools to make our customers campaigns successful.
Our team of dedicated Agency Success representatives will help you select and create the right mix of offerings through our Clients Assessment process. Our team will also guide you to the perfect event materials or promotional items to engage your customers and drive campaign success.
PUBLIC RELATIONS
At Client Focused Media, we seamlessly integrate our public relations initiatives with a multi-platform marketing approach to create, change or reinforce opinion through persuasion.It’s more than a press release.
A carefully orchestrated public relations plan is essential in today’s market. Constantly changing communication channels, 24/7 immediacy, transparency, and consumer savvy make it vital that your company’s PR strategy is consistent and cuts through the clutter of the marketplace to reach your customers. Client Focused Media will develop and implement a comprehensive public relations plan and timeline that fits your budget, targets your desired markets, and promotes your organization’s products or services.
CREATIVE SERVICES
Branding: A Vision and a Voice
Branding starts at the top. The vision that propels the business also guides the branding. Your brand is what sets you apart from your competition and in the minds of consumers and users. Developing your brand with Client Focused Media means that you will have a defined personality, direction and vision for your company.
Graphic Design: Communicate Effectively
Today’s market has a short attention span. Less is more. Your designs need to communicate your message with visuals as well as creative copy. Your design collateral reflects your company’s image. The Client Focused Media design team ensures you are putting your best foot forward.
WEB SERVICES
Interaction with your website is often a potential client’s first impression of your company, with 81% of consumers conducting online research prior to making a big purchase.
On average, you have 10 to 20 seconds to impress your visitors, show them what you have to offer, and keep them coming back for more. Our extensive experience will ensure that your website is not only attractive, but also easy to use and maintain.
Client Focused Media offers:
- Website Design and Development
- Website Maintenance
- Social Network Integration
DIGITAL SERVICES
Staying on top of the constant changes in the industry can be a tricky and time-consuming venture. With Client Focused Media as your digital partner, you’ll be working with a team of experts adept at navigating this ever-changing medium.
Social Media: Data shows that people spend more time on social media sites than any other type of site. When combined with a marketing campaign, Client Focused Media incorporates social media to accomplish overall client goals.SEO: The benefits of search engine optimization go beyond the click to your website. Your brand needs to be found wherever current and potential customers are searching for your goods or services.Online Marketing: From PPC to Facebook ads, we are equipped with the expertise to ensure your online marketing budget is effective and well spent, limiting wasted dollars.
Social Media: Data shows that people spend more time on social media sites than any other type of site. When combined with a marketing campaign, Client Focused Media incorporates social media to accomplish overall client goals.SEO: The benefits of search engine optimization go beyond the click to your website. Your brand needs to be found wherever current and potential customers are searching for your goods or services.Online Marketing: From PPC to Facebook ads, we are equipped with the expertise to ensure your online marketing budget is effective and well spent, limiting wasted dollars.
MEDIA BUYING AND PLANNING
Simply put, media buying is advertisement placement; however, a skilled media buyer goes well beyond just buying space. Our media buyer’s expertise is in the art of media negotiation and placement. Client Focused Media has established and maintained relationships with media reps around the country in markets both large and small.
These relationships aid us in producing the most effective and trusted marketing schedules to benefit your business.
Why Use a Media Buyer?
- Expertise
- Negotiation Power
- ROI Tracking
- Waste Management
PRINT
Client Focused Media offers a turn-key solution to all of your printing and packaging needs, from business cards and stationary to wide format banners and displays. We bring experience and versatility to the table for our clients. Many times, as a project evolves through the design process, the choice of materials, structure, or graphics change. Often, if working with only one manufacturer, the project can “outgrow” the manufacturer’s expertise or equipment capabilities. With our experience, we can adapt with the evolution of the project. Our long-standing relationships with multiple manufacturers gives us the strength and influence to get the job done at the right price and within deadline.