Developing your brand with Burning Bush means that you will have a defined personality, direction and vision for your company. Some of our services involve defining your archtypes. The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He belived that universal, mythic characters-archtypes-reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. Archetypes help to define your business at a core level and keep your company on track.
The Importance of Branding
Your brand is what sets you apart from your competition and in the minds of consumers and users. It increases mind share, which leads to strong product or service awareness. Mind share is one of the strongest competitive advantages because it drives consumers and users to think of your business or organization first when they need your product or service. A strong, professional brand suggests longevity and stability, which instills trust in the consumer or user about your products and services.