Branding and Creative

A vision and a voice: Branding starts at the top. The vision that propels the business also guides the branding. That vision needs a voice to speak up for the brand. Branding is for every company at any stage in their development.

Developing your brand with Burning Bush means that you will have a defined personality, direction and vision for your company. Some of our services involve defining your archtypes. The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He belived that universal, mythic characters-archtypes-reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. Archetypes help to define your business at a core level and keep your company on track.

The Importance of Branding 

Your brand is what sets you apart from your competition and in the minds of consumers and users. It increases mind share, which leads to strong product or service awareness. Mind share is one of the strongest competitive advantages because it drives consumers and users to think of your business or organization first when they need your product or service. A strong, professional brand suggests longevity and stability, which instills trust in the consumer or user about your products and services.

Strat Plat

The foundation of your brand is called a Brand Strategy Platform. This “Strat Plat” contains everything – rationale, messaging, and strategy – that you need to rollout your new brand. Combined with a Visual Brand Guide, you’re ready to shine the light on your brand and attract new customers.

The Burning Bush Style of Branding:

Organic – it springs from within
Simple – three key messages
Flexible – able to have many meanings

Benefits of Burning Bush:

Because your brand is organic, your brand will be sustainable.
 Because your brand is simple, your messaging is easily understood.
Because your brand is flexible, your marketing will always be relevant.