Client Focused Media Integrated Marketing Solutions. Tue, 28 Mar 2017 13:17:53 +0000 en-US hourly 1 Tropical Smoothie Café has opened its newest location at River City Marketplace location Mon, 27 Mar 2017 12:50:49 +0000 Tropical Smoothie Café opened its doors on Friday at its new location at River City Marketplace. The first 50 people in line received a free smoothie every week for a year and early Friday morning the line was wrapped around the building. Michelle Leandado was the very first person in line. She got there at 7:30 p.m. the night before to make sure she got her 52 free smoothies.

“When I heard about the free smoothies, I couldn’t pass it up and since it was close by my house, I said ‘why not’,” said Leandado. “I just love Tropical Smoothie Café and my favorite smoothie is the avocolada.”

Leandado was joined by Jessica and Lupe Villegas at the front of the line. Jessica said since she was on spring break, she had the time and her brother Lupe joined him to watch out for his sister.

Lisa Lewis and her daughter Whitney were number 50 and 51 in line. The two got to the café about 4:50 a.m. and Lisa took the final spot, but said she will share her free smoothies with her daughter. Lisa also said she is excited to see this new business in her neighborhood.

“I love smoothies and I came out because I wanted to see this new café and it was a bonus to get the free smoothies for a year,” said Lisa. “We are happy to support this new local eatery and enjoy some of the healthy meals they offer.”

Franchise owner Nick Crouch was ecstatic to see the crowds lined up outside his new location. Crouch is now an owner of 12 Tropical Smoothie Cafes in Jacksonville, Orange Park, Middleburg, Yulee and St. Augustine. He has plans to open four more cafés in the next 10 months.

Tropical Smoothie Café at River City Marketplace will be open from 7 a.m. to 9 p.m. Monday through Thursday, 7 a.m. to 11 p.m. on Friday, 8 a.m. to 11 p.m. on Saturday and from 9 a.m. to 9 p.m. on Sunday. The café will offer fresh smoothies, toasted flatbreads, salads and wraps, along with breakfast items and a convenient drive-through service. The café uses fresh, natural, quality ingredients in all their menu items so their guests eat better and feel better. The new location is located at 13159 City Center Blvd, Unit 101, Jacksonville, FL, 32218.

Freedom Boat Club to name newest boat in honor of Dreams Come True Mon, 27 Mar 2017 12:37:33 +0000 For the second straight year, Freedom Boat Club Jacksonville will be providing a special day out on the water for Dreams Come True. But this year, the children involved will also participate in a one-of-a-kind ceremony. At 11 a.m. on Friday, March 31 at Julington Creek Marina, Freedom Boat Club will be christening its newest boat in honor of the nonprofit organization. The marina is located at 12807 San Jose Boulevard.

“We love being able to serve these great kids and honor this organization,” said Lisa Almeida, CEO of Freedom Boat Club Jacksonville. “We wanted to do something memorable and special.”

Freedom Boat Club’s new 21-foot Key West bow rider will be officially christened “Dreams Come True.” The 2017 model features a 200 horsepower four-stroke Yamaha motor and can accommodate eight people.

“The ceremony will feature sparkling grape juice for the kids to enjoy,” Almeida said.

Dreams Come True works to provide unforgettable memories for children from northeast Florida and southeast Georgia, ages 2 to 18, who have life-threatening illnesses. The organization has granted more than 3,600 Dreams over the years.

The local affiliate of Freedom Boat Club, which operates out of Julington Creek Marina, in Jacksonville, and at Camachee Cove Marina, in St. Augustine, will take the children out for a cruise to Green Cove Springs and will provide a picnic lunch.

Freedom Boat Club, the world’s oldest and largest boat club, has more than 15,000 members and more than 1500 boats in 19 states. The Jacksonville affiliate has 60 boats from which members can select.

“Dreams Come True is a wonderful organization and we want to support its efforts,” said Almeida. “We are pleased to be able to name a boat in its honor and in honor of all the children it serves.”

Seaside Seabird Sanctuary’s Grand Opening Celebration Thu, 23 Mar 2017 13:09:11 +0000 Seaside Seabird Sanctuary welcomes the community to join them on March 30 from 4:00 p.m. to 6:00 p.m. for their grand opening celebration. The event will include a meet and greet with the Sanctuary’s avian ambassadors, staff and volunteers and a chance to check out the daily Pelican hand feeding.

“We are excited to welcome the community to Seaside to meet our team, hear about all the improvements and outreach they are undertaking, and to celebrate our renewed mission to save the seabirds,” said Andrew von Gontard, president of Seaside Seabird Sanctuary.

The event will feature a ribbon cutting with the Tampa Bay Beaches Chamber of Commerce and a chance to win some great prizes in a raffle to raise money to help the mission. Visitors will also get the chance to meet 10-year-old Charlie Parker, the young author and illustrator of “Charlie’s Shore Pals,” which was inspired by his visits to the Seaside Seabird Sanctuary.

Seaside relies 100 percent on charitable contributions to maintain operations. Donations can be made by mail, online or in person at the Sanctuary located at 18328 Gulf Blvd., Indian Shores, FL 33785. For information about leaving Seaside in your estate, please contact Brian Tharp at or call 727-392-4291.  All donations to the Seaside Seabird Sanctuary are tax deductible.

The grand opening celebration is open to the public, but RSVPs are encouraged to

Roger Dodd, partner at Spohrer & Dodd, has written a new book focused on depositions Thu, 23 Mar 2017 13:02:25 +0000 Roger Dodd, partner in the law firm of Spohrer & Dodd, has co-authored a new book titled “Cross-Examination for Depositions.” Dodd wrote the book with his son, Matthew Dodd, founding partner of Dodd Law Firm, P.C. in Montana. The book is a guide for attorneys to maximize their effectiveness at depositions.

“Preparing a line of questioning that focuses on the theory of the case can give attorneys a major advantage before a deposition even begins,” said Roger Dodd. “Cases can be won or lost in the discovery state and the cross-examination of the deponents can be the deciding factor. Perfecting this cross-examination skill is essential for all litigators.”

“Cross-Examination for Depositions” is a guideline for attorneys. It offers advice for improving technique and provides numerous suggestions on how to deal with scenarios involving difficult witnesses. In their book, the authors emphasize constructive cross-examination, which is the use of the facts given by the opposing witness to build the cross-examiner’s theory of the case. Many times, a cross-examination will be merely an attack on the opposing counsel’s theory.

Roger Dodd, one of the country’s top experts on cross examination, first introduced the constructive cross-examination technique in the book “Cross-Examinations: Science and Techniques.” He co-authored that book, which has become a best-seller, with Larry Pozner. Both books are available for purchase online at

Roger Dodd frequently lectures and leads workshops for trial lawyers on improving cross-examination techniques to increase the benefits to clients. He said his single focus is helping as many clients as possible and if he can train trial attorneys to help their clients, he feels he has indirectly helped those people.

Roger Dodd, a partner at Spohrer & Dodd, is also a partner at Dodd & Burnham, P.C. in Valdosta, GA and Dodd & Keundig in Park City, Utah. He is a board certified in civil trials and was board certified in criminal trials for more than 20 years. Much of his practice focuses on catastrophic personal injury, trucking cases, medical malpractice, aviation accidents and wrongful death. He has lectured and taught lawyers and judges in all 50 states, and multiple foreign countries. He is also a frequent guest and commentator on televisions programs. His TV and legal credits include CourtTV, TruTV, CNN, ABC, CBS, and cable TV.

Party of the Decades to benefit the Junior League of Jacksonville Wed, 22 Mar 2017 13:12:44 +0000 Travel through time at the Anheuser-Busch brewery on Friday, April 28 for the Party of the Decades to benefit the Junior League of Jacksonville. The event is a progressive party that starts in the Roaring ‘20s, moves into the Groovy ‘60s and finishes in the Rockin’ ‘80s.

“We encourage everyone to dress the part of your favorite decade and join us for a great night out,” said Emily Friend O’Leary, president of Junior League of Jacksonville. “There will be live music in the style of each of the decades you are in, but don’t get stuck in the ‘20s. Make sure your ticket will get you through the years and into each of the parties.”

Tickets will be available at three different levels; level one will allow access into the Roaring ‘20s party, level two allows entry into the ‘20s and a move into the Groovy ‘60s, and the all access pass will move guests through all the decades. For those who get stuck in the ‘20s, there will be an opportunity to upgrade to move into the ‘60s or all the way through to the ‘80s.

A level one ticket is $35 and allows access to the Roaring ‘20s party at 6:30 p.m., along with live entertainment and a limited selection of beer and wine. The level two ticket is $45 and gets a guest into the ‘20s and the Groovy ‘60s party at 7:30 p.m., plus complimentary food and a wider array of drinks all evening. The best ticket available is the all access pass, which is $55 and includes access to all three decades to enjoy all the live entertainment, free food and drinks. The Rockin’ ‘80s party starts at 8:30 p.m. Discounts are available for groups of ten or more, contact Leigha Ward at To purchase tickets and learn more about the event, visit

Tropical Smoothie Café at World Golf Village is raising money for a local elementary school Mon, 20 Mar 2017 17:00:47 +0000 Tropical Smoothie Café at World Golf Village will be hosting a ‘Spirit Night’ on Thursday, March 23 to raise money for Mill Creek Elementary. The store will be giving away 15 percent of the money they bring in between 4 p.m. and 8 p.m. to the school.  

Tropical Smoothie Café encourages everyone to come out and enjoy some great food and drinks for a great cause. The café is located at 124 Tuscan Way, Suite A101 in St. Augustine. The money raised will help the PTA at Mill Creek make continued advancements in technology, reading and comprehension, the arts and overall learning.

Tropical Smoothie Café North Florida is a proud supporter of many local charitable organizations. If you have a charity that would be interested in being a beneficiary of a ‘Spirit Night,’ please contact Margo Cleary at

Jacksonville Guns N’ Hoses Names Junior Ring Announcer for April 22 event Thu, 09 Mar 2017 13:47:57 +0000 Organizers for the Jacksonville Guns N’ Hoses are pleased to announce that Connor Bennett has been named as the junior ring announcer for the 19th annual event on April 22. Bennett, the son of a police officer, is a champion in his own right. He has battled a rare disease for many years.

“Connor is one of the greatest fighters I know and always has a smile on his face,” said David Stevens, Fraternal Order of Police Foundation Chair. “He is an inspiration and a perfect addition to our event.”

Bennett is fighting common variable immune defiance or CVID, which is a rare disorder that impairs the immune system. The 11-year-old was diagnosed with the disease at birth and is a “Dreams Come True” child, an organization the FOP Foundation will be partnering with this year.

Bennett’s duties at the Gun N’ Hoses event, health-permitting, will be to start the fights by saying, “Let’s get ready to rumble.” Organizers will also be presenting Bennett with his very own championship belt.

Guns N’ Hoses is set for April 22 at the Jacksonville Veterans Memorial Arena. Tickets are on sale and can be purchased at, at or at the FOP office located at 5530 Beach Boulevard. Club seats are $53, reserved seats are $38 and general admission is $13.

About Guns N’ Hoses

Jacksonville’s Guns N’ Hoses event is put on by the Fraternal Order of Police Foundation and is their largest fundraiser of the year. The first event took place in 1999. It is the one time of the year our city’s first responders become rivals vying for the title and bragging rights for the year. The firefighters and police officers are all amateur boxers who began training for the fights in January. The matches consist of three one-minute rounds. Fighters will be in full pads and safety equipment. The winner receives the coveted title belt which they display at their union hall for the year.


Freedom Boat Club Jacksonville Promotes Kloe Thompson to Director of Dock Operations Wed, 08 Mar 2017 14:06:51 +0000 Freedom Boat Club is pleased to announce Kloe Thompson has been promoted to director of dock operations. Thompson, the only female dock manager at the Jacksonville and St. Augustine boat club, will be managing a staff of nine at Julington Creek Marina and Camachee Cove Marina. She will also be responsible for customer care and will oversee the care and maintenance of the club’s fleet of 60 boats.

“I am thrilled to have this opportunity in such a male-dominated industry,” Thompson said. “This is a dream for me. Ever since my first job working on a dock, and getting to be outside on the water, I knew it was something I wanted to continue.”

Thompson, a 22-year-old college physics student at the University of North Florida, began working at a marina as a senior in high school and six months later was hired by Freedom Boat Club Jacksonville.  

“Kloe, has truly been a gift to us,” said Lisa Almeida, owner of Freedom Boat Club Jacksonville and St. Augustine. “She learned the job very quickly, and took a leadership role on the dock with her peers. Best of all, our members love Kloe. She really connects with them.”

In addition to her hands-on responsibility on the dock. Thompson will also be handling the accounting tasks for the business. Thompson, who will graduate from college in August, has been working closely with Almeida to learn all aspects of the business. She hopes to one day own her own Freedom Boat Club franchise.

“As a woman working in the marine industry, I couldn’t have a better role model than Lisa,” Thompson said. “She is a strong advocate for helping women succeed in boating, as well as in business in general.”

Both Thompson and Almeida, Florida natives, began boating at an early age, encouraged by their fathers. Thompson said her physics degree will not go to waste, as there are plenty of practical applications for using physics and he is sure it will come in handy on the dock at some point.


North Florida Land Trust applying for accreditation from the Land Trust Accreditation Commission Mon, 06 Mar 2017 13:07:26 +0000 Public comment period is now open

North Florida Land Trust is pleased to announce it is applying for accreditation from the Land Trust Accreditation Commission, an independent program of the Land Trust Alliance. A public comment period is now open and the commission is asking anyone who wishes to send in their comments to please do so by May 26, 2017.

The Land Trust Accreditation Commission conducts an extensive review of each applicant’s policies and programs. The commission invites public input and accepts signed, written comments on pending applications. Comments must relate to how North Florida Land Trust complies with national quality standards. These standards address the ethical and technical operation of a land trust. For the full list of standards see

The land trust accreditation program recognizes land conservation organizations that meet national quality standards for protecting important natural places and working lands forever. The main objectives of the accreditation program are to build and recognize strong land trusts, to foster public confidence in land conservation and to help ensure the long-term protection of land.

To learn more about the accreditation program and to submit a comment, visit, or email it to Comments may also be faxed or mailed to the Land Trust Accreditation Commission, Attn: Public Comments: (fax) 518-587-3183; (mail) 36 Phila Street, Suite 2, Saratoga Springs, NY 12866.

North Florida Land Trust Urges Legislators to Properly Fund Land Conservation Thu, 02 Mar 2017 14:19:00 +0000 North Florida Land Trust is urging Florida lawmakers to do the right thing and properly fund land conservation. In 2014, Florida voters overwhelmingly approved The Florida Water and Land Acquisition Amendment to provide increased funding for acquiring and improving Florida’s conservation and recreation lands. However, lawmakers have failed to restore the meaningful funding to programs like Florida Forever and Florida Communities Trust.

NFLT and the Florida Conservation Coalition are calling on the legislature to dedicate a minimum of 25 percent of the Land Acquisition Trust Fund each year to Florida Forever and Florida Communities Trust. From those funds, NFLT calls for $50 million per year to be allocated for the Florida Communities Trust program, which local cities and counties use to fund the acquisition of land for public parks.  Among many other projects, FCT money has been used to acquire Dutton Island Park and Preserve in Duval County, Moccasin Slough in Clay County, Egan’s Creek Greenway in Nassau County, Palm Coast Greenway in Flagler County, Fort Mose in St. Johns County and St. Mary Shoals in Baker County.

Currently, Agriculture Commissioner Adam Putnam is asking for just $50 million to acquire conservation easements through the Rural and Family Land Protection Program. Governor Rick Scott is requesting $15.2 million for the Florida Forever program.

“What Commissioner Putnam and Governor Scott are requesting is nowhere near what Florida voters were expecting when we overwhelming passed legislation in 2014,” said Jim McCarthy, president of NFLT. “We believe the legislature needs to adhere to the voters’ wishes and we urge voters to contact their lawmakers and ask them, at the very least, to dedicate 25 percent of the LATF to preserving our state’s lands.”

NFLT and the Coalition agree that the funds must be used for land acquisition and conservation easement projects that are on the approved Acquisitions and Restoration Council’s priority list and for Florida Communities Trust. The legislature should also increase funding of the LATF for conservation easements through the Rural and Family Lands program, which allow ranchers and farmers to continue using the land while protecting it from development.

“This is a great vehicle for the current and older farmers to make it easier for young farmers to get into farming,” said McCarthy. “It is a win for everyone including the environment. It keeps the land free from development and the pollutants that come along with it. It helps protect our clean drinking water and the natural lands that our wildlife depends on.”

Florida Forever used to be the state’s largest land-buying program at $300 million a year, until lawmakers cut off funding in 2009. The water and land conservation measure approved by voters in 2014 was supposed to restore funding. However, in recent years it has received, at most, 5 percent of its traditional funding.