Mike White


  • Drives company mission and all procedures.
  • Oversees major accounts.
  • Builds and maintains relationships for the agency and its entities.
  • Assists all departments with executing client and company goals.

Mike White launched Client Focused Media in 2002, the leading integrated marketing firm in Northeast Florida with extensive capabilities and experience providing strategic planning, marketing, creative, advertising, printing, branding, public relations and crisis communications services. He also serves as the Publisher of Jacksonville BUZZ Magazine which reaches 150,000 readers each month. Because of White’s commitment to provide the broadest range of integrated marketing services possible for CFM’s clients, he also founded an events production company as well as a promotions product company to support CFM’s cutting edge marketing campaigns and to yield measurable results for CFM clients at the most efficient rates.

White grew up in Taylorville IL, a small town outside of Springfield. He began his career in Peoria, IL, with Cromwell Radio Group and was recruited to Jacksonville in 2001 as an account manager with Cox Radio Group. An early adopter of integrated marketing, promotion and public relations strategies, he left Cox in late 2002 to start CFM with the goal to ensure his clients’ success by partnering with them to conceive and execute their overall sales and marketing strategies.

White’s personal vision for working with others to improve and to build a vibrant community is reflected in the team members he has chosen to work with him at CFM. As a result, CFM is able to maintain its financial strength while offering its expertise and its services at specially discounted rates to various non-profits in the region. He is personally involved in various community and service organizations. White, an Eagle Scout, continues his relationship and support for the Boy Scouts of America; serving on the Executive Board and on the Executive Committee as Vice President of At-Risk-Youth. He has also hosted a Marketing Explorer post for 9th and 10th grade students to learn about the marketing industry. White is also a proud member of the Greater Jacksonville USO Board of Directors and Executive Committee, Meninak, The Jacksonville Chamber of Commerce Board of Governors and The University Club Governing Board. He is a graduate of Leadership Jacksonville’s Class of 2011 and The Southside Business Men’s Club past Board of Governors. White is also a staunch supporter of the Big Brother/Big Sister organization and remains in close contact with his Little Brother of 14 years.

Several years ago White was moved to write the story of the plight of the homeless after he saw a homeless man in downtown Jacksonville who was once a successful Jacksonville entrepreneur. White wrote the script, rallied musicians and key investors and the musical “Another Sign” opened in Jacksonville in September of 2012. The production raised thousands of dollars for various non-profits that serve the homeless population.

White graduated from Bradley University in Peoria, IL with a degree in marketing and is a married father to two amazing children.